Every marketplace publishes its image rules somewhere different, in a different format, and changes them without telling anyone. These are the specifications that matter, in one place — with the date we last checked them.
Zalando's product image requirements in full: 1:1.44 aspect ratio, 1801×2600 px best practice, mandatory #FFFFFF packshot background, model styling ru…
Aspect ratio 1:1.44 (upright / portrait) · Best practice size 1801 × 2600 pxAmazon's product image rules in full: 1000 px minimum, 1600 px for zoom, pure white RGB 255,255,255 main image, the 85% frame rule and what triggers l…
Minimum size 1000 px on the longest side · For zoom 1600 px or more on the longest sideOTTO Market product image specifications: 480×960 px minimum, 2048 px for zoom, 4500 px maximum, cut-out main image on a light neutral background and …
Minimum size 480 × 960 px · For zoom 2048 px or more on a sideShopify product image specifications: 5000×5000 px maximum, 2048×2048 px recommended, 20 MB file limit, supported formats and how to pick a house stan…
Maximum size 5000 × 5000 px or 25 megapixels · Recommended 2048 × 2048 px squareEtsy listing photo specifications: 2000 px minimum on the shortest side, 10 photos per listing, file limits, accepted formats and the square thumbnail…
Recommended size 2000 px on the shortest side · Best practice 2000 × 2000 px squareWhy we keep these
We produce marketplace imagery for a living, so we maintain these specifications for our own production anyway. Publishing them costs us nothing and saves you the afternoon we already spent. If a number here is wrong or out of date, tell us — we would rather fix it than be quoted incorrectly.
We produce on-model and packshot imagery to marketplace specification — correct ratio, correct background, consistent across every SKU. Send one flat product photo and see a finished frame before you commit.
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