| Requirement | Value | Notes |
|---|---|---|
| Maximum dimensions | 5000 × 5000 px, or 25 megapixels | Hard limit. |
| Recommended | 2048 × 2048 px | Shopify states this usually displays best for square product images. |
| Maximum file size | 20 MB | |
| Preferred formats | PNG first, then JPEG | Shopify's stated order of preference. |
| Also accepted | PSD, TIFF, BMP, GIF, SVG, HEIC, WebP | Animated GIF and WebP are permitted. |
| Requirement | Value | Notes |
|---|---|---|
| Background colour | No requirement | You set the house standard. |
| Product fill percentage | No requirement | |
| Text or logos on images | No restriction | Though restraint usually converts better. |
| Number of images | No stated requirement |
Shopify's documentation makes a single firm recommendation: use a consistent aspect ratio across all product images.
The reason is mechanical. Collection pages lay products out side by side, and mixed ratios produce uneven tiles, ragged alignment and inconsistent white space. It is the most visible difference between a store that looks professionally merchandised and one that does not — and it costs nothing to get right if you decide before you produce, rather than after.
Pick one and never deviate
1:1 square — safest. Works in every theme, every grid, every ad format.
4:5 portrait — better for apparel on model, more vertical space for the garment, strong on mobile.
2:3 portrait — editorial feel, closest to fashion lookbook proportions.
Shopify lists PNG first, then JPEG. In practice the choice depends on the image:
Shopify automatically generates multiple sizes for different placements, so upload the best master you have rather than pre-shrinking to the display size.
Because Shopify enforces nothing, the useful exercise is to write down your own specification once and apply it to every product from then on. A workable default:
If you also list on Amazon or Zalando, set the house standard to the strictest of the three and crop down from that master. Producing separately for each channel is where the cost multiplies.
Shopify recommends 2048 × 2048 px for square product images, which usually displays best. The platform maximum is 5000 × 5000 px or 25 megapixels, with a 20 MB file size limit.
No. Shopify sets no background requirement — the choice is yours. What Shopify does recommend is keeping a consistent aspect ratio across all products so collection pages display evenly.
Shopify lists PNG first, then JPEG. Use JPEG at quality 85 for photography and PNG when you need transparency or hard-edged graphics. Shopify's image service automatically converts and serves optimised formats per device, so upload a high-quality master rather than pre-shrinking.
Shopify does not mandate one, but strongly recommends using the same ratio for every product. 1:1 square is the safest across themes and ad formats; 4:5 or 2:3 portrait suit apparel on model better.
We produce on-model and packshot imagery to marketplace specification — correct ratio, correct background, consistent across every SKU. Send one flat product photo and see a finished frame before you commit.
Request a free test shot